Confidence, aesthetics that give design a modern interpretation, and, the ability to control the marketing of the label, are what has allowed Meher Mirchandani to achieve critical acclaim for her design rationale and business prowess while developing the Meher & Riddhima identity. Encouragement from a young age wasn’t required for this designer because she realized her passion for design and the potential to develop an iconic brand while she was in secondary school. Focus and determination allowed her to pursue a Bachelors Degree in Fashion Design and Marketing at the American University in Dubai, consequently graduating from the American Intercontinental University in London in 2002 where Meher presented an award-winning graduating collection titled Fastenings. She is now the CEO of Meher and Riddhima FZCO.
2001 prize-winner of the ‘Swarovski Best Young Fashion Designer Award’ at The Bride Show, Riddhima Whabi proved from an early age that understanding the intricacies of silhouettes, draping and embellishments was not restricted to age rather was an intrinsic talent. After completing an intensive four-year Fashion Design and Marketing program at the American University in Dubai, Riddhima followed her natural creativity and defined her niche in the Meher & Riddhima label by taking control of each collection as the Creative Director.
What started out as adolescent camaraderie has now morphed into a label that has not only presented 16 collections and numerous collaborations within Dubai and Paris, but has also dressed international celebrities, actors, models and socialites.
Meher & Riddhima in Paris:
Vendome Luxury by Carole de Bona
Renowned to set the landscape of luxury labels across the globe, the Vendome Luxury Trade Show have a stringent selection criteria for showcasing prêt-à-porter labels and arranging buyer meets and personal showings of collections from international designers. Based on their aesthetic, style and ability to combine non traditional colors, Meher & Riddhima garnered tremendous exposure and buyer coverage while exhibiting here early this year.
Created by Mariel Gamboa, a pioneer in fashion trade shows, Meher & Riddhima was hand selected to present exclusive designs to the most prestigious boutiques and department stores world wide, carefully promoted and communicated by Mariel herself. Clearing the vigorous selection process, Meher & Riddhima presented over 40 styles and designs to various buyers visiting the venue.
Dubai Fashion Week – Home Territory
Meher & Riddhima were specially invited to present their SS2007 and SS2011 collections at this Fashion Event as the organizers were adamant that they wanted to showcase talent that not only originated from Dubai but has developed an international presence that is captivating. Developing Dubai into a fashion hub of the Middle East, Dubai Fashion Week aims to highlight a mix of traditional Arabian culture, modern couture and international ready to wear designer collections for buyers within the Middle East, Europe and Asia. After staging high praised fashion shows at Dubai Fashion week over the past three seasons, Meher & Riddhima will be presenting SS2012 at Dubai Fashion Week on October 22, 2011.